PRIVACY POLICY

Effective Date: November 17, 2025

1. INTRODUCTION

Valen Rehab & Performance ("we," "our," or "us") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We comply with the Health Insurance Portability and Accountability Act (HIPAA) and applicable state privacy laws.

2. INFORMATION WE COLLECT

We may collect the following types of information:

Personal Information: Name, email address, phone number, date of birth, and mailing address.

Health Information (PHI): Medical history, treatment records, insurance information, and other health-related data provided during the course of treatment.

Website Usage Data: IP address, browser type, pages visited, and other analytics data collected through cookies and similar technologies.

Communication Data: Information provided when you contact us through forms, email, or phone.

3. HOW WE USE YOUR INFORMATION

We use your information to provide and improve our physical therapy services, communicate with you about appointments and treatment, process payments and insurance claims, send relevant health information and updates (with your consent), comply with legal and regulatory requirements, and improve our website and user experience.

4. HIPAA COMPLIANCE

As a healthcare provider, we are required to maintain the privacy of your Protected Health Information (PHI) under HIPAA. We will provide you with a separate Notice of Privacy Practices that details your rights regarding your PHI, how we may use and disclose your PHI, and our legal duties concerning your health information.

5. INFORMATION SHARING

We do not sell your personal information. We may share your information with healthcare providers involved in your treatment, insurance companies for billing purposes, service providers who assist in our operations (under strict confidentiality agreements), and legal authorities when required by law.

6. DATA SECURITY

We implement appropriate technical and organizational measures to protect your information, including encrypted data transmission, secure storage systems, regular security assessments, and staff training on privacy practices.

7. DATA RETENTION

We retain your information for as long as necessary to fulfill the purposes outlined in this policy and as required by applicable laws and regulations. Medical records are retained in accordance with state and federal requirements.

8. YOUR RIGHTS

You have the right to access your personal and health information, request corrections to inaccurate information, request deletion of your information (subject to legal requirements), opt out of marketing communications, and request a copy of your health records.

9. COOKIES AND TRACKING

Our website uses cookies and similar technologies to improve user experience, analyze website traffic, and deliver relevant content. You can control cookie preferences through your browser settings.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.

12. CONTACT US

If you have questions about this Privacy Policy or your personal information, please contact us:

Valen Rehab & Performance
1725 W Williams Dr Suite 58, Phoenix, AZ 85027
Email: [email protected]
Phone: (602) 641-3102